Our account services team possess extensive, first-hand knowledge of regional markets and the fundamentals in planning, and executing communications within a regional environment. GenR8 is a diverse network of talented people who have the skills and experience required to draw on to meet client challenges. Above all, we keep it real.
Toby Towell

Toby Towell is the newest member of our team and will be based in the Daylesford Macedon Ranges region of Victoria. Toby has been in the position of Executive Producer for over 20 years. He has produced large and small productions through his production companies and service companies around the world. Always on time, always on budget with a very high standard of production. Clients that include:

Qantas, Telstra, Commonwealth Bank, Westpac, Holden, Hyundai and Suzuki to name a few.

Toby was one of the founding partners and Executive Producer of HAT (Hayward and Towell) productions in Sydney Australia who’s roster of 15 film directors included Gillian Armstrong and Russell Mulcahy, making HAT one of the largest production companies in Australia.

Since moving to Victoria Toby has been busy Directing and Producing digital content films as well as commercials. He has handled Television commercial budgets up to 3 million dollars and Charity Commercials for nothing. 

He loves the diversity that filming brings to his life throughout every level of production.

A sample of Toby's work can be seen here.