This diverse group delivers a broad range of creative and technical expertise in design - ranging from small businesses to blue chip corporate. Our designers work closely with our account service team to deliver excellent design and communication solutions.
 
Derick Hudspith
Senior Designer

Derick Hudspith is a designer and communications specialist, noted for his ability to blend strategy, creativity and vision into innovative answers to his clients' challenges.
 
Over the course of his career, Derick has helped many of the world's major companies translate their marketing objectives into effective design solutions. His projects include work for American Express, Aveda, Bank of America, Bank of New Zealand, IKEA and Swiss Army. Each program employed some or all of the following design disciplines; program research, naming strategies, identity development, signage design, merchandising planning, literature/collateral systems and comprehensive graphic standards.
 
Derick previously served as creative director at the leading design firms FRCH, WalkerGroup/CNI and Newell and Sorrell where he built up over 15 years of experience in corporate identity, communication design and environmental graphics.
 
Derick is a graduate of The Royal College of Art, London, England. His work has been widely published and won several awards, including a gold CLIO, ‘Store of the Year’ and American Banking Association awards. Derick has also lectured at the NYU school of business and East Ham college in London.
 
His vast experience and breadth of knowledge in the branding arena provides GenR8 with exceptional credentials to manage the most challenging of brand initiatives.