Client: Small Business Victoria
Project: Mobile Business Centre

This new initiative required a campaign that would create broad awareness of the new Mobile Business Centre, and stimulate SME’s to act by booking a free business mentoring session.



This ‘travelling office on wheels’ was launched in order to help guide and grow the opportunities of businesses in regional Victoria.

The campaign aimed to ignite interest at a local level, and positively position Small Business Victoria as responding to the needs of small business in more remote locations.



Creative was personalised at a local level to create greater connection for the communities who would be visited by the mobile service.

The campaign resulted in 100% attendance on mentoring sessions at each location across Victoria, with waiting lists and walk-ups in addition to this exceptionally positive response.