Client: Wengfu Australia
Project: DM Campaign

Wengfu are now one of the largest phosphate fertiliser producers in China and are a growing force in the international fertiliser market, exporting to over 20 countries worldwide.
 
Establishing its Australian operations in early 2010 Wengfu required a campaign to specifically target Australian Fertiliser Dealers in order to highlight Wengfu as a beneficial partner for future fertiliser sales.
 
Wengfu wanted to carve out a unique position for the Wengfu Australia brand, to distinguish them from their competitors and provide a clear point of difference.
 
A direct mail campaign was designed to highlight the cost/customer benefit for Dealers, and to communicate key product strengths that only Wengfu could provide.  The message was a win:win for both the Dealer and their agricultural enterprise customers.
 
The campaign reinforced our client’s position as an innovative global leader and provided a provocative introduction to the Wengfu brand proposition prior to their sales team making personal contact with the Dealer’s who were targeted.