‘First Home Owners’ Campaign
The brief was quite simple, appropriately promote, via clear messaging, Victoria’s first home buyers grants and payroll tax initiatives for businesses. Our interpretation of both of these items was that these initiatives opened more doors for Regional Victorians. The scrapping of stamp duty and a $20,000 New Home Buyers Grant helps open more doors for young home buyers in regional Victoria. The 25% cut in payroll tax helps open more doors for regional businesses wishing to expand their operations. These two initiatives will literally help open more doors and opportunities for regional Victorians.