GenR8 brings together some of the most experienced business, marketing and design professionals in regional Victoria. We focus on quality, consistency and getting the message right and take pride in every piece of work, no matter how large or small. Our expertise is honed by living regionally. Although regionally based, our staff have the experience of working for some of Australia’s leading marketers providing international standards but with a rural empathy. It’s a team that understands regional issues and maintains a strong network across a broad range of regional based businesses.
Garth Baulch – Genr8 Director and Senior Account Manager
Garth has spent over 24 years working with a large proportion of GenR8’s key clients. He was initially based entirely in media buying but has successfully transitioned into Account Management and concept development with the help of skilled business partners. There are few clients who haven’t walked through the door to be greeted by our longest-serving staff member. Resilient and resourceful, with a pragmatic “no fluff” attitude to promotion, Garth also has an innate sense of how best to connect with regional audiences, particularly which media markets best suit each client and their product.
John McKinnon – Director & Business Manager
As GenR8’s business manager, it’s John who’s charged with the primary role of getting the outgoings out and keeping the incomings in and generally being the glue that holds the various facets of the GenR8 construction together. Having run his own farming and agricultural businesses for more than 30 years, John provides the agency with a sharp – and genuine- rural and regional perspective.
Toby Towell – Senior Producer
Toby has been in the position of Executive Producer for over 20 years. He has produced large and small productions through his production companies and service companies around the world. Always on time, always on budget with a very high standard of production. Clients that include: Qantas, Telstra, Commonwealth Bank, Westpac, Holden, Hyundai and Suzuki to name a few. Toby was one of the founding partners and Executive Producer of HAT (Hayward and Towell) productions in Sydney Australia who’s roster of 15 film directors included Gillian Armstrong and Russell Mulcahy, making HAT one of the largest production companies in Australia. Since moving to Victoria Toby has been busy Directing and Producing digital content films as well as commercials. He has handled Television commercial budgets up to 3 million dollars and Charity Commercials for nothing. He loves the diversity that filming brings to his life throughout every level of production.